Today’s technological advancements have introduced countless innovations, including machine learning, AR/VR, AMP, and more. These improvements have also made websites smarter, more intuitive, and streamlined, consequently shifting the paradigms of web design.
As 2019 unfolds, there are a number of web design trends that are worth taking note of. Here are the top five trends in business web design to adopt this year:
1. Serif fonts
While it has been the norm for years to use sans serif for website copy due to its readability, more and more brands are shifting towards bolder serif fonts. These are usually integrated into headers and callouts — after all, serifs were originally designed to be decorative, making it an excellent choice for emphasizing certain design elements.
2. Helveticization of branding
Along the same line as with fonts, more brands are redesigning their logos from a classic corporate design to a design with a simpler look — often in Helvetica font. Termed as the Helveticization of branding, what this means for brands is that current design trends are going for a more modern, playful, and bold theme, shedding off boring corporatism.
3. Vibrant color palettes
The past years were all about flat designs and soft pastel color palettes. While flat designs are here to stay, color palettes have started to shift to a more vibrant hue, with a hint of neon in them. Another trend to note is the rising popularity of gradients. Gradients add a burst of color to almost any web design, and the new trend usually features a primarily bright color palette.
4. Split screen design
A key element in web design is mobile-friendliness, which is why split screen design is on the rise. This type of aesthetic is when a desktop screen is split into two panels of content, which then collapses to vertical blocks when viewed on smaller devices — thus making it an ideal approach to mobile web design. Some brands go for a cleaner side-by-side look, while others adopt an asymmetrical split design.
5. Data visualization
One of the main challenges in web design is presenting complex information to users in a way that’s easily understandable. Data visualization, however makes it possible for designers to do just that. Think of this as integrating infographics into your web design. This visual format can help web visitors understand content better and add more fun, and can be presented in a number of ways — in scrolling panels, as an animation, or a still image.
This year is all about experimentation and radical creativity: bold serif fonts for headers, serif body text and logos, striking color palettes, and more interactive content while still integrating seamless UI/UX. While embracing popular design trends is important to stay relevant, brands should take into account their overall branding guidelines and identity. Adopt web design trends that work best for you and those that make sense for your brand.
If you want to know more about web design, or if you need help with any of your web design and web development needs, contact Lykwyz at firstname.lastname@example.org.
Categories: Web Development