Converting a Website to a Mobile App- Things to Consider

Converting a Website to a Mobile App: Things to Consider

June 27, 2019.

Mobile device usage has been on the rise the past several years, with 57% of all digital media usage accounting for mobile apps. And with a whopping 2.7 billion smartphone users worldwide, it’s no wonder why the mobile app industry is steadily scaling up.

Benefits of Having a Mobile App for Your Business

Having a mobile app opens new vistas for your business to reach out and engage with your customers, boosting your brand visibility. It also offers new opportunities for you to serve your customers better by offering new channels of communication and simplifying the sales process.

What’s more is that, with the increasing development of artificial intelligence and machine learning, it’s even easier to personalize your customer’s experience when using your mobile business app. And if you’re targeting the younger generation, having a mobile app gives you a competitive edge over others!

Things to Consider When Converting Your Website to a Mobile App

Most businesses today already have a responsive website in place, and with the rising popularity of mobile apps, converting your website to a mobile app is the next logical step.

Before you take on the big leap, here are a few major things to consider when converting your website to a mobile app:

1. Decide what features to include (and exclude) in your app

The first thing you should know and consider is that your mobile app is not a miniature version of your website. Why would your customers make an effort to download your app when they can easily access the information they need through a web browser?

Consider what value-adding features to include and exclude from your mobile app. Examine your existing website and decide what features and content are exclusively meant for your app and those that are exclusive to your website.

One concrete example is Starbucks: While their website is focused on providing relevant information to customers (e.g., menus, store locations, etc.), their app offers exclusive functions such as easy payments, online orders, and rewards.

2. Design for usability

Another crucial consideration for every mobile app is its design and usability: it should be easy and intuitive to use, even for users who are not tech-savvy.

When converting a website to a mobile app, the key thing to consider is simplifying the interactions and functions, basically the user experience (UX). Remember that users interact with your app using a touch interface, not with a mouse. Which is why it’s important to keep mobile functions simple — for example, having an intuitive menu, gesture-based navigation, and more; otherwise, complex functions may inhibit a supposedly seamless user experience and will cost you more in terms of development and implementation.

To learn more about designing a mobile app for better usability, read our in-depth article here.

3. Consider hybrid vs. native app development

The type of content you include in your mobile app, as well as your overall goal for your app, can have a detrimental factor on the cost of converting your website. This also defines what type of app development you should go with: native or hybrid.

Native app development is the most common type because they receive complete support from most of its operating system’s major app store. These types of apps are built for specific platforms (e.g., iOS or Android) and utilize dedicated programming languages that the platform supports. As such, they deliver the best performance among all other app development types. It’s also best suited for mobile apps whose content is dynamic — such as travel, booking, and eCommerce apps. However, native app development can often be more costly than others.

On the other hand, hybrid app development, as the term suggests, is essentially a hybrid of a web app and a native app. These types of apps are written in programming languages such as HTML, CSS, or JavaScript, and are created as a single app that works on multiple platforms. As such, these are well suited for those whose content is static — for example, news websites such as Medium. While there are certain limitations of a hybrid app especially in terms of performance, its low development cost and maintenance greatly make up for its disadvantages.

Other newer options for cross-platform mobile app development are React Native and Flutter. React Native is a JavaScript framework created by Facebook that allows developers to ship iOS and Android apps using a single code base. Flutter, on the other hand, is introduced by Google and uses Dart as its main programming language. Being a reactive framework with a highly reusable code, Flutter helps developers create seamless native and cross-platform apps with ease.

Need help with your mobile app?

Converting your website into a mobile app requires careful deliberation and planning. The success of your mobile app effort lies in partnering with a professional mobile app development agency that understands your needs.

If you need help with your mobile app, Lykwyz offers affordable yet high-quality mobile app development and design services. We also specialize in web development, web design, and graphic design. To get started, just send us a message at

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Categories: Mobile Apps