The 2018 Facebook Algorithm Change: What it Means for Brands

February 13, 2018 | By Lykwyz

Learn about what Facebook’s recent algorithm change is and what it means for your business In early January this year, Facebook co-founder Mark Zuckerburg announced that the social media giant will change its News Feed algorithm to prioritize content from friends, family, and groups over content from brand pages, businesses, and media. This caused quite a stir • Read More »

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What’s New: Instagram’s Follow Hashtag Feature

December 20, 2017 | By Lykwyz

Learn all about Instagram’s newest Hashtag feature and how to use it  Towards the end of 2017, Instagram announced a new feature that allows you to follow hashtags, which makes it easier for you to discover new related content on Instagram. Hashtags help you organize and categorize your photos, videos, and other content on social media. For • Read More »

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Social Media Marketing Trends to Watch Out for in 2018

December 5, 2017 | By Lykwyz

Learn more about what’s in store for social media marketing this 2018  The rise of social media has greatly redefined marketing in astronomical proportions. As more and more consumers spend their time on social media, many marketers are also investing more in social media as a core part of their digital marketing strategy. This year, we’ve • Read More »

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3 Game-Changing Content Marketing Trends for 2018

November 5, 2017 | By Lykwyz

Here’s what’s in store for content marketing in 2018  Content has always been king when it comes to online marketing strategies. Almost every aspect of marketing relies on content—whether it’s social media, advertising, blogging, or SEO. It’s really hard to imagine the internet and marketing without text, images, video, or all other forms of content. • Read More »

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3 Tips for Using Instagram to Market Your Business

October 5, 2017 | By Lykwyz

Here are a few tips on how to use Instagram to market and grow your business  Instagram is a powerful marketing and brand-building tool. With over 700 million monthly active users, Instagram is surpassing other social media giants like Twitter and Facebook. Among all social networking sites, Instagram has the highest engagement rate which makes it a very feasible marketing platform. • Read More »

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4 Actionable SEO Tips to Boost Organic Traffic

September 5, 2017 | By Lykwyz

Learn more about how to increase organic traffic by using these actionable SEO tips and best practices  SEO plays a powerful role in making businesses grow. SEO is seen as the most cost-effective marketing strategy, because it targets users who are actively searching for products and services online. With a well-thought-out SEO strategy, you can • Read More »

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Which URLs Should You Add in Google Search Console?

August 1, 2017 | By Lykwyz

Here’s how you properly set up your website in Google Search Console Google is considered the king of all search engines, surpassing other search engine giants like Bing, Baidu, AOL, and Yahoo! Search. Approximately 4 billion searches are made on Google alone. With so much volume of potential organic traffic happening in Google, you’ll be missing out • Read More »

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What’s New: Facebook Redesigns News Feed Interface and Adds New Camera Features

July 20, 2017 | By Lykwyz

Here’s all you need to know about the latest changes in Facebook  Facebook is yet again releasing new and exciting changes to its news feed interface and new features to its camera. The updates are set to roll out for both desktop and mobile versions over the next few weeks beginning August 2017. Some core • Read More »

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Introducing: Instagram Carousel

February 28, 2017 | By Lykwyz

Here’s all you need to know about Instagram’s newest album-like feature.  Last February 22, Instagram launched its newest feature: the Carousel. Instagram Carousel gives you the ability to share up to 10 photos or videos as a single “carousel” post. It’s like an album or gallery which is something Instagram users have been looking for.   Using • Read More »

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LinkedIn’s Layout Redesign: What Has Improved and What It Means for You

February 20, 2017 | By Lykwyz

Learn what LinkedIn’s layout redesign means for social media marketers and for your professional profile.  At the start of the first quarter this year, LinkedIn rolled out a significant redesign to their desktop website layout. If you haven’t seen the new layout yet, don’t worry; it’s bound to be implemented to all members soon, slowly • Read More »

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5 Ways Live Videos Boost Your Marketing This 2017

February 10, 2017 | By Lykwyz

Guess what’s in store for marketing this 2017—live videos! Live streaming isn’t something new to us, but ever since social media platforms have incorporated it as one of their features, live videos have become a key marketing tool. Many social media platforms and mobile apps have been using live videos as one of its key • Read More »

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Instagram’s Live Stories Now Available to All Users Globally

February 1, 2017 | By Lykwyz

Get a glimpse of Instagram’s newest video-sharing feature Good news to all Instagrammers! Instagram’s latest feature Live Stories is now available to everyone around the world. Instagram Live Stories is a live video streaming feature that’s part of Instagram’s Stories. It’s somewhat similar to Facebook Live, but with Instagram Live Stories, the live videos self-destruct after • Read More »

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Instagram Stories: The Basics

December 1, 2016 | By Lykwyz

Know more about the basics of this new Instagram feature Instagram recently launched a new feature called Instagram Stories. Unlike other app updates, this feature is glaringly noticeable because you see a bar at the top of your IG feed showing headshots of the people you follow. Here, we’ll cover the basic questions we all have • Read More »

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5 Ways to Promote Your Business Using Social Media

November 3, 2016 | By Lykwyz

Learn how to easily advertise and market your business using social media Social media is now the bread and butter of marketing at this point in our lifetime. The emergence of social media sites, such as Facebook and Twitter, have revolutionized marketing and advertising, and have redefined marketing strategies as technological advances continue to surge • Read More »

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