Learn more on how your eCommerce business can benefit from having a mobile app
In today’s mobile device-driven world, your business is missing out on a lot of opportunities when you don’t have a mobile strategy in place. In fact, this year alone, there are approximately 4.92 billion mobile users worldwide, with more than half of the world’s web traffic coming from mobile devices. For eCommerce in particular, the number of users has reached a whopping 1.61 billion.
With almost everyone glued to their phones every day, there’s huge potential in having a mobile app for your eCommerce business. While having a responsive website for your mobile visitors is important, it’s not an entirely complete solution. You can make your marketing strategy better with a mobile app for your eCommerce site.
Here are five good reasons your eCommerce website needs a mobile app.
1. Better User Experience
Mobile apps make it essentially easier for your customers to access your store from the convenience of their homescreens. With just a few swipes, they can immediately see what they need wherever and whenever they want to.
Having a mobile app also allows you to have exclusive functionality that is optimized for mobile users. Features like multi-dimensional product photos, location services, and voice search make for a seamless mobile experience, which you can easily integrate into your mobile app.
Abandoned purchases at the payment stage are also a big issue with eCommerce sites. With a mobile app, information like their log-in details, password, address, and payment information are already natively stored in their device, so it’s more efficient for customers to place an order.
2. Free Marketing with Push Notifications
Push notifications are one of the most attractive aspects in mobile apps. These are instant messages that are directly displayed on your phone’s notification system, which could say “30% discount on our entire summer collection!”
Mobile apps that support push notifications make it easier for you to advertise, share news and promos, and offer exclusive deals without ever worrying about the high costs that come with marketing. It’s free marketing at its finest.
3. Brand Visibility and Loyalty
The mere existence of your mobile app on your customers’ homescreens is already a marketing tool in itself. Every time your customer opens their mobile device, they can see your company logo as the app icon, which strengthens the visibility of your brand.
The accessibility of your store through the mobile app also makes it easier for customers to make repeat purchases, especially if you provide exclusive deals for mobile users. Mobile-only deals and coupons can enhance brand loyalty, and encourage customers to use your mobile app more.
4. Offline Availability
The thing with mobile websites is that you cannot access them without an internet connection. Having your store open 24/7 not only increases your sales potential; it’s also convenient for your customers which adds up to a better overall customer experience.
One of the benefits of a mobile app is that it offers offline availability. Customers can view your products, create wishlists, or fill their carts and save them for later when they are online, or when they’re ready to make a purchase.
5. Personalized Shopping Experience
Mobile apps make it easier for you to collect data from your customers using mobile analytics tools. Data such as their purchase and browsing history, location, and wishlist provide insight to your customers’ behavior. Knowing what your customers need and what interests them can help you personalize their shopping experience.
With the increasing popularity of online shopping, mobile apps are now considered an integral part of a complete mobile strategy. The many advantages of having a mobile app for your business outweighs the initial cost of developing the app. A mobile app not only provides additional revenue stream for your business; it also creates a strong bond between you and your customers.