Learn more about what to consider avoiding when developing a mobile app
Mobile apps are paving the way for all sorts of new business ideas. Individuals and companies alike are investing in mobile app development because of how lucrative the market is. However, the competition is high in the mobile app development industry. With over 2.8 million apps available in Google’s Play Store and 2.2 million in Apple’s App Store, creating a stand-out mobile app is certainly challenging but not impossible.
In an effort to develop a competitive mobile app, many app owners focus too much on the app idea and not on the development itself. Here are four common mobile app development mistakes that can hinder the success of your app, and how you can avoid them.
1. Neglecting user experience
User experience is among the key factors that determine the success of your mobile app. If your users don’t enjoy the overall look and feel of your app, they’re more likely to uninstall your app and not use it again. Most users don’t have a high tolerance for mobile apps that are difficult to use. Remember that good user experience equals customer satisfaction.
From the very beginning, establish a wireframe and storyboard for your mobile app centered on good UX. Keep the design simple and user-intuitive; it’s important to create an app that even your grandmother can use with ease. It’s also recommended to run a user acceptance test (UAT) to help you understand how users interact with your app.
2. Creating a generic design for all platforms
Many startup companies make the mistake of rushing through the design phase to save time and money, and usually end up creating a universal design for a multi-platform app. Remember that all platforms have different approaches and conventions on how they work, such as hand gestures on iOS and the availability of a back button on Android. A one-size-fits-all mobile app design could eventually compromise the overall user experience.
When designing your app, decide on which, or a combination of, platforms you want to target: iOS, Android, or possibly even Microsoft. Consider each of the platform’s idiosyncrasies and design your mobile app accordingly. If possible, build your app natively to optimize your design for each platform.
3. Ignoring beta testing
Many app owners make incorrect assumptions on what their users need, and often make the mistake of releasing their app without going through beta testing. Beta testing plays an important role in mobile app development, and it’s a very smart move not to skip it. Through beta testing, you can receive initial feedback on how users interact with your UI/UX design and find technical problems that weren’t detected during development.
Before releasing your app, make sure to run your app through tests in a live environment. Both Android and iOS have great resources on how to effectively beta test your mobile app, and you can choose whether to test your app with a specific group or opt for an open beta test. Be receptive to the feedback you receive from the testing and improve your app accordingly. This makes sure that your app is running as smoothly as expected before you finally release it in the app stores.
4. Not having a mobile app marketing strategy
Thinking that your mobile app will sell on its own is one of the biggest mistakes app owners make. Marketing is the only way for your app to reach your target users, which is why it’s important to start your mobile app marketing strategy off the right way from the very beginning and not let it be just an afterthought.
During the planning phase of your mobile app, strategize how you want to market your app. Do you want to purchase ads from other apps? Which social media platforms will you promote your app on? It’s also a good idea to consider monetization as part of your marketing strategy. Will you support in-app purchases? Will you release both free and paid versions of your app? Marketing your app is an ongoing process even after launch, so be sure to have a strong marketing strategy in place.
As common as these mistakes are, they are still avoidable. A lot of thought goes into mobile app development and it’s crucial to consider every aspect of the process to ensure the success of your app.
Categories: Mobile Apps