Archives

A Simple Web Design Checklist for Creating Awesome Websites

September 24, 2019 | By Lykwyz

While every business website is unique in its form and function, one thing remains constant: each web design and development project follows a step-by-step approach. A well-defined and well-documented web design process not only helps you save time and money; it also improves the efficiency of your work. If you are a business who is • Read More »

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How to Influence Web Visitors’ Purchasing Decisions through Web Design

August 27, 2019 | By Lykwyz

Web design plays an important role in a business website, not only to attract customers but also to influence how they interact with your brand⁠. Ultimately, a website’s goal should be to prompt visitors to make a profitable conversion, and that can be achieved by implementing psychological triggers in your web design. Web Design Psychology • Read More »

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Growing Your Startup through Cross-Border Entrepreneurship

August 14, 2019 | By Lykwyz

Becoming a successful entrepreneur doesn’t stop when you have launched a new business; in fact, your journey to success only starts from there. Starting a new business is one thing, but growing your startup is another feat to conquer. How does one grow a startup business? There are many different ways. One fairly new approach • Read More »

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How to Fund Your Startup Business: Incubators vs. Accelerators

July 3, 2019 | By Lykwyz

Funding a business is often the biggest challenge for many startup founders, but there are certainly many ways to fund your startup business aside from the traditional way of getting a bank loan. Among these are business incubator and accelerator programs. These terms, however, are often used interchangeably, when in fact, there are a few key distinctions between the two • Read More »

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Converting a Website to a Mobile App: Things to Consider

June 27, 2019 | By Lykwyz

Mobile device usage has been on the rise the past several years, with 57% of all digital media usage accounting for mobile apps. And with a whopping 2.7 billion smartphone users worldwide, it’s no wonder why the mobile app industry is steadily scaling up. Benefits of Having a Mobile App for Your Business Having a mobile app opens new vistas for • Read More »

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5 Mobile App Design Tips for Better Usability

June 5, 2019 | By Lykwyz

User experience is every bit as important as the function of a mobile app. What good is an innovative app if users don’t enjoy using it, or is hardly usable at all? The more usable a mobile app is, the higher the user engagement and the lesser the chances of uninstalls. When developing and conceptualizing • Read More »

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4 Tips on Creating a Great Website Homepage for Your Business

May 23, 2019 | By Lykwyz

For a lot of businesses today, having a website is necessary in order to establish a solid digital presence. And with the fiercely competitive digital space, it’s crucial for business websites to stand out among the rest — and it starts with the homepage. A website’s homepage is equivalent to a brick-and-mortar storefront. It draws people in • Read More »

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Top 5 Business Website Design Trends to Adopt in 2019

April 5, 2019 | By Lykwyz

Today’s technological advancements have introduced countless innovations, including machine learning, AR/VR, AMP, and more. These improvements have also made websites smarter, more intuitive, and streamlined, consequently shifting the paradigms of web design. As 2019 unfolds, there are a number of web design trends that are worth taking note of. Here are the top five trends • Read More »

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Top 5 Benefits of Offshore Outsourcing

March 26, 2019 | By Lykwyz

Learn about the advantages of outsourcing your business Outsourcing — The term has been widely used especially with Business Process Outsourcing (BPO) companies growing like mushrooms in countries like Singapore, Philippines, and India. But why do many companies invest in outsourcing? There are many reasons why, and here are the top 5 benefits of offshore outsourcing: 1. • Read More »

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Top 5 Popular Jobs to Outsource

March 19, 2019 | By Lykwyz

Know more about the top jobs that can be outsourced When multitasking demands seem too high, especially if you’re a small business, outsourcing may be the best solution for you. Outsourcing to agencies, BPOs, and freelancers allows you to delegate transactional jobs that are not specialized by your in-house staff. Jobs that need high-level skills • Read More »

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5 Steps to Doing Outsourcing Right

March 12, 2019 | By Lykwyz

Learn the five easy steps to a smooth-sailing outsourcing Oftentimes, business owners worry about two things in outsourcing: first, the quality of the work; and second, the reliability of the agency or the freelancer. While there are risks in delegating some of your non-core and transactional jobs to outsourcing companies, there are still many benefits • Read More »

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4 Essential Steps to Make Your Business Website Effective

March 5, 2019 | By Lykwyz

Learn more about how to design an effective business website An online presence is paramount to every businesses’ success in today’s digital world, and the best way to establish a strong online presence is by having a website for your business. However, you can’t just have any kind of website; your website has to be • Read More »

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Is it Worth Investing in Developing a Mobile App for Your Business?

February 26, 2019 | By Lykwyz

Here’s why your business could benefit from having your own mobile app In a world where everyone is going mobile, there is a huge opportunity waiting for you when your business is armed with a solid mobile strategy — and mobile app development is one of its core elements. As you have already guessed, the mobile app • Read More »

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Pros and Cons of Outsourcing Your Mobile App Development

February 21, 2019 | By Lykwyz

Considering outsourcing your mobile app development? Here are its benefits and disadvantages The mobile app market has grown significantly in the past years, attributed in part by the increased usage of mobile devices. In fact, in a study conducted by Flurry Analytics, a mobile app analytics tool, 90 percent of consumers’ Internet usage is by mobile apps. • Read More »

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How Blockchain Will Revolutionize VR/AR Technology

February 15, 2019 | By Lykwyz

Learn how blockchain technology seamlessly integrates with VR/AR and how it will reshape the virtual world Blockchain is among the most promising emerging technologies today, and it holds tremendous potential for many industries far beyond its initial application to the financial space. Among its most promising yet unconventional applications of blockchain are in virtual reality • Read More »

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3 Tips on Designing an AR Mobile App for Your Business

January 15, 2019 | By Lykwyz

Here are some useful tips on how to design a successful AR mobile app Augmented reality (AR) is one of the most interesting emerging technologies that’s been making rounds in the market over the past few years, more particularly in the mobile gaming world. Recently, AR technology has been seeping its way to other industries, • Read More »

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Why Blockchain Technology Is Still the Future Beyond Cryptocurrencies

December 15, 2018 | By Lykwyz

Learn why blockchain technology is changing the future of various industries, beyond its mechanism behind cryptocurrencies This year, prominent businesses such as Facebook, Google, Microsoft, IBM, Amazon, and Alibaba have begun creating dedicated departments in their companies for blockchain technology development. This doesn’t mean, however, that these companies will build its own cryptocurrency nor will they begin offering ICO token sales. The • Read More »

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5 Web Design Tips to Improve Website Bounce Rates

November 15, 2018 | By Lykwyz

Here are some ways to reduce website bounce rates with a well-designed website There are many technicalities to consider when you analyze your website’s performance, and one of these is the bounce rate. A bounce rate is the percentage of visitors who come to your website and leave without continuing to other pages within your • Read More »

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A Beginner’s Guide To Blockchain Technology

October 1, 2018 | By Lykwyz

Here’s all you need to know about blockchain technology, explained simply for beginners Cryptocurrencies like Bitcoin, Ethereum, and Litecoin have already been making their way around the past few years. While most of the resources you find online focus on what digital currencies are, not a lot of people understand the mechanisms behind cryptocurrencies. Just • Read More »

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5 Ways That Artificial Intelligence and Machine Learning Are Changing Our Lives

September 20, 2018 | By Lykwyz

Here’s a list of everyday examples of AI and ML and how these technologies positively affect our lives Artificial intelligence (AI) was once a distant reality in the past. With today’s recent advancements in technology, yesterday’s tomorrow is already here. Artificial intelligence and machine learning (ML) have touched many aspects of our day-to-day lives, without • Read More »

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Advantages of Decentralized Applications (dApps)

September 15, 2018 | By Lykwyz

Digitization in today’s modern era has made software applications fundamental to the day-to-day operations of many businesses. However, as technology continues to evolve, so does the need for certain applications to scale up to meet with the constantly growing needs of society. One of the most notable new technologies is the blockchain. As a refresher, blockchain • Read More »

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A Beginner’s Guide to Artificial Intelligence, Machine Learning, and the Internet of Things

September 3, 2018 | By Lykwyz

Here’s a beginner’s guide to artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) Unless you’ve been living under a rock for the past decades, you’ve probably heard about Artificial Intelligence, Machine Learning, and the Internet of Things before. These three are the next big thing in technology, but they’re often misunderstood • Read More »

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3 Ways the Internet of Things Affects the Future of Web Design

August 27, 2018 | By Lykwyz

Learn about what IoT has in store for web design The Internet of Things (IoT) has made it possible for you to get connected to a variety of smart devices wherever you are at your own convenience. It’s the technology behind wearables and a whole range of smart devices and smart apps that make everyday • Read More »

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4 Common Mobile App Development Mistakes You Should Avoid

June 15, 2018 | By Lykwyz

Learn more about what to consider avoiding when developing a mobile app Mobile apps are paving the way for all sorts of new business ideas. Individuals and companies alike are investing in mobile app development because of how lucrative the market is. However, the competition is high in the mobile app development industry. With over 2.8 • Read More »

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Responsive Web Design Is the Present and Future

May 15, 2018 | By Lykwyz

Learn more on responsive web design and why it’s definitely here to stay These days, the digital world is going mobile. Each year, more and more people are using smartphones over desktop computers. That’s why having a web design that’s mobile-friendly is key to a successful website — in fact, mobile-responsiveness is now crucial for • Read More »

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5 Ways to Design Your Homepage to Make Visitors Click

March 15, 2018 | By Lykwyz

So your website is up and running. But the question is, do your visitors click on your call-to-action button, or do they just skim the page and leave? Your company website provides convenient access to information about your products and services; it is a key tool for your marketing campaign. So if your site visitors don’t do • Read More »

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The 2018 Facebook Algorithm Change: What it Means for Brands

February 13, 2018 | By Lykwyz

Learn about what Facebook’s recent algorithm change is and what it means for your business In early January this year, Facebook co-founder Mark Zuckerburg announced that the social media giant will change its News Feed algorithm to prioritize content from friends, family, and groups over content from brand pages, businesses, and media. This caused quite a stir • Read More »

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5 Reasons You Need a Mobile App for Your eCommerce Site

January 15, 2018 | By Lykwyz

Learn more on how your eCommerce business can benefit from having a mobile app In today’s mobile device-driven world, your business is missing out on a lot of opportunities when you don’t have a mobile strategy in place. In fact, this year alone, there are approximately 4.92 billion mobile users worldwide, with more than half • Read More »

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Top Trends in Mobile App Development for 2018

January 3, 2018 | By Lykwyz

Here’s all you need to know about what’s in store for the mobile app industry in 2018  In 2017, the mobile app industry skyrocketed to astronomical heights brought about by the growing number of mobile device users. In fact, Statista predicts that mobile apps will generate approximately 189 billion US dollars in revenue by 2020. This trend • Read More »

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What’s New: Instagram’s Follow Hashtag Feature

December 20, 2017 | By Lykwyz

Learn all about Instagram’s newest Hashtag feature and how to use it  Towards the end of 2017, Instagram announced a new feature that allows you to follow hashtags, which makes it easier for you to discover new related content on Instagram. Hashtags help you organize and categorize your photos, videos, and other content on social media. For • Read More »

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5 Reasons Web Design Boosts Your Marketing Campaign

December 15, 2017 | By Lykwyz

Learn why a good web design plays an important role in your marketing efforts. Humans are generally visual creatures. The foremost thing we see is the face value of something, which creates a first impression. The same goes for a company’s web design: it is the first thing that potential customers see. Website design plays • Read More »

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Social Media Marketing Trends to Watch Out for in 2018

December 5, 2017 | By Lykwyz

Learn more about what’s in store for social media marketing this 2018  The rise of social media has greatly redefined marketing in astronomical proportions. As more and more consumers spend their time on social media, many marketers are also investing more in social media as a core part of their digital marketing strategy. This year, we’ve • Read More »

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3 Game-Changing Content Marketing Trends for 2018

November 5, 2017 | By Lykwyz

Here’s what’s in store for content marketing in 2018  Content has always been king when it comes to online marketing strategies. Almost every aspect of marketing relies on content—whether it’s social media, advertising, blogging, or SEO. It’s really hard to imagine the internet and marketing without text, images, video, or all other forms of content. • Read More »

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3 Tips for Using Instagram to Market Your Business

October 5, 2017 | By Lykwyz

Here are a few tips on how to use Instagram to market and grow your business  Instagram is a powerful marketing and brand-building tool. With over 700 million monthly active users, Instagram is surpassing other social media giants like Twitter and Facebook. Among all social networking sites, Instagram has the highest engagement rate which makes it a very feasible marketing platform. • Read More »

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4 Actionable SEO Tips to Boost Organic Traffic

September 5, 2017 | By Lykwyz

Learn more about how to increase organic traffic by using these actionable SEO tips and best practices  SEO plays a powerful role in making businesses grow. SEO is seen as the most cost-effective marketing strategy, because it targets users who are actively searching for products and services online. With a well-thought-out SEO strategy, you can • Read More »

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Which URLs Should You Add in Google Search Console?

August 1, 2017 | By Lykwyz

Here’s how you properly set up your website in Google Search Console Google is considered the king of all search engines, surpassing other search engine giants like Bing, Baidu, AOL, and Yahoo! Search. Approximately 4 billion searches are made on Google alone. With so much volume of potential organic traffic happening in Google, you’ll be missing out • Read More »

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What’s New: Facebook Redesigns News Feed Interface and Adds New Camera Features

July 20, 2017 | By Lykwyz

Here’s all you need to know about the latest changes in Facebook  Facebook is yet again releasing new and exciting changes to its news feed interface and new features to its camera. The updates are set to roll out for both desktop and mobile versions over the next few weeks beginning August 2017. Some core • Read More »

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Google’s Single-Page Website Builder for Local Businesses

June 15, 2017 | By Lykwyz

Learn more about the Google My Business Website Builder  Listing your local business on Google My Business is an essential step for optimizing your business for SEO. Having a business website to go with your Google listing further optimizes your business’ online presence. However, not all small businesses can afford to have a website. The • Read More »

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Top News: Google to Release New Developer Tools for Daydream Apps

May 5, 2017 | By Lykwyz

Read more on the latest inside scoop for Google developers! Los Angeles, California—During Unity’s Vision VR/AR Summit last May 1, 2017, Nathan Martz, Google’s Developer Platform Product Manager, announced that Google is releasing several new tools to help developers create high-performance apps for Daydream, Google’s Android Virtual Reality (VR) platform. Google is leveraging virtual and • Read More »

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How Trucking Companies Successfully Leveraged Mobile Apps

April 15, 2017 | By Lykwyz

See how humble trucking companies made the most from mobile app development Mobile apps have revolutionized how businesses operate, and this includes the trucking industry. The latest trend in mobile app development for the transportation business has given birth to the buzzword uberization. Uberization, derived from one of the most popular transportation apps worldwide Uber, • Read More »

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Top 6 Promising Mobile App Development Trends for 2017

March 5, 2017 | By Lykwyz

Here’s what’s likely to happen to mobile app development this 2017 Mobile app development is a fast growing and promising market, thanks to the increasing number of smartphone users. In fact, according to Smart Insights, approximately 80% of Internet users own a smartphone, and 89% of mobile media time is attributed to mobile app usage. Gartner also predicted • Read More »

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Introducing: Instagram Carousel

February 28, 2017 | By Lykwyz

Here’s all you need to know about Instagram’s newest album-like feature.  Last February 22, Instagram launched its newest feature: the Carousel. Instagram Carousel gives you the ability to share up to 10 photos or videos as a single “carousel” post. It’s like an album or gallery which is something Instagram users have been looking for.   Using • Read More »

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