Here are a few easy ways to engage effectively in social media
Coming up with the perfect post for your company’s social media account is highly important. Good content is key to building an audience and attracting new followers, but what keeps the motion going is social media engagement.
Engagement is as important as content curation in your social media marketing strategy. This is why it’s a smart move for your company to make time to engage with your followers. Here are five effective ways you can do this.
1. Listen proactively
Simply posting your content isn’t enough. You must also proactively reach out to your audience, to both your existing and potential followers. This includes social media monitoring or listening, and using free tools such as Google Alerts, Hootsuite, and TweetDeck. Monitoring helps you gain insight on your customers’ concerns and needs through posts or comments on your content. Promptly answer concerns and be mindful when resolving issues.
2. Ask questions to your followers
Asking questions to your followers encourages them to comment, share, or react. Asking general questions is a good way to get your followers to actively engage with you, and you’ll also get feedback and unique insight from their answers.
3. Notice and appreciate followers
Being noticed by a reputable brand is something most people in social media appreciate, and it’s also one good way to drive engagement. You can thank your followers for sharing your content or for following your account. Following people back is also a good idea. You can also share your follower’s content and acknowledge them in your post(s).
4. Hold contests or offer giveaways
People love getting stuff for free, that’s why contests and giveaways are a big hit in social media. If you want to keep costs at a minimum, simply giving a prize of recognition can suffice. The key thing here is giving something of value to your followers which would boost your engagement.
5. Show your company culture
Your followers appreciate seeing a real human person behind your company’s social media account(s). Don’t hesitate to show your good personality on social media. Showcase your company culture by posting photos that reveal a side of your business that’s fun and innately human. Photos of office outings, events, and about your employees are good conversation starters.
Engagement is the bread and butter of social media marketing. Getting noticed is one thing, but actually interacting with potential customers and existing clients is a whole different thing.