For a lot of businesses today, having a website is necessary in order to establish a solid digital presence. And with the fiercely competitive digital space, it’s crucial for business websites to stand out among the rest — and it starts with the homepage.
A website’s homepage is equivalent to a brick-and-mortar storefront. It draws people in and sets the first impression of your brand. Having a well-designed homepage can be a key differentiator in creating a website that effectively converts visitors and drives sales.
Whether you’re launching your website for the first time, or if you’re thinking of a redesign, here are some tips on creating a great homepage for your business website:
1. Choose a layout that’s easy to navigate
Keep your layout clean and simple. Ensure that all important content is kept above the fold, where your site visitors are most likely to see them — for example, your menus, contact information, and call-to-action button, just to name a few.
It also comes in handy to display subtle directional cues, such as arrows, specific colors, or images, to guide users’ eyes to naturally flow from one section to another. Your homepage should be easy to navigate. Site visitors must be able to find what they need at a glance, or in just one or two clicks.
2. Include a clear call-to-action
Many businesses make the mistake of creating a homepage without a clear goal in mind. Do you want them to buy now, schedule a demo, or sign up for a free trial? Whatever your goal is, usher visitors to the next step of the sales process by providing a clear call-to-action (CTA).
Your CTA button should also be easily identifiable; use contrasting colors to make it stand out and craft an engaging CTA phrase that will draw users to click it. Most important of all, each CTA should have a landing page that accurately corresponds to the offer given.
3. Have a consistent branding identity
One of the hallmarks of an effective homepage design is being able to tell who you are and what you offer at a glance. This can be achieved by having a solid and consistent branding identity, which spans from your color palette, fonts, web copy, graphics, and more.
Using a cohesive homepage design also adds to your credibility as a brand. A professionally designed website gives off the impression that you are also able to apply the same level of professionalism in your business dealings.
4. Feature a video
Videos have been proven to be one of the most engaging types of content, and they’re also a potent addition to a homepage design. In fact, studies have shown that including a video on a website homepage increases conversion rates by at least 20%.
Feature an explainer video on your homepage that creatively demonstrates who you are as a company and what you can offer. Your video should be short, concise, and persuasive. Focus on your value proposition: What sets you apart from everyone else?
Need help with your website?
Your website is one of the most important investments you can make for your business. If you need help with any of your website needs — whether it’s web design, redesign, web development, or video production — Lykwyz has the professional experience to lend you a hand.
Categories: Web Development