Learn more about how to increase organic traffic by using these actionable SEO tips and best practices
SEO plays a powerful role in making businesses grow. SEO is seen as the most cost-effective marketing strategy, because it targets users who are actively searching for products and services online. With a well-thought-out SEO strategy, you can drive thousands upon thousands of visitors to your website each day.
The majority of SEO strategies are built around organic search traffic. Organic traffic is defined as human visitors who found your site from search engines such as Google and Bing. However, with over 1.2 billion websites on the web today, it’s a big challenge to snag the top 10 spots in SERPs and get your website noticed. The good news is, with SEO done properly, it’s more than possible to rank on the first page of search engine results and increase your site’s organic traffic.
Here are some SEO tips on how to boost your website’s organic traffic:
1. Optimize for the right keywords
All online searches begin with keywords. This is why optimizing for the right keywords or keyword phrases is essential in attaining high SERP rankings. Here are a few keyword research tips to help you get started:
- Judge the value of your targeted keywords – Ask yourself: Are the keywords relevant to your site’s content? What keywords would your target audience likely use when searching for your content? A quick way to do this is to type in your search keywords in Google’s query box and it will show you the most frequently searched terms.
- Analyze the competitiveness of your keywords – Your goal is to identify keywords or keyword phrases that have high search volume but are less competitive. You can use Google’s AdWords Keyword Planner Tool to check for keyword competitiveness.
- Analyze your competitor’s keywords – It doesn’t hurt to compare yourself with your competitors. See what’s working for them and how they rank using the keywords you’re targeting. You can make use of SEMrush’s Position Tracking tool to do just that.
- Target long-tail keywords – Long-tail keywords are search phrases that are three to four words long and are more specific. Users are more likely to use this exact phrasing when searching online. You can use the Keyword Tool to find the most relevant long-tail keywords for your website.
2. Write quality long-form content
Nowadays, Google is leaning towards long-form content that is in-depth and relevant to the topic being discussed. In fact, a study shows that SERPs are dominated by content that are at least 2,000 words in length. There is also a correlation between longer content having better search engine rankings. Here are tips on how to write quality long-form content:
- Pay attention to relevant content, not word count – Targeting for a 2,000-word article is tedious. Instead, focus on the topic at hand. Long posts are all about relevant content and should convey in-depth knowledge about a particular topic.
- Use subheadings and bullets – It’s easier for readers to find what they’re looking for if your content is segmented with subheadings and bullets. You can also put “breaks” in your content by using images soft to the eye and plenty of white space.
3. Pay attention to on-page SEO
On-page factors in SEO refer to the elements of your website that search engines look into, such as page titles, meta tags, and internal links. Since you have full control over these elements, it’s important to properly set the right keywords and phrases to increase your chances of ranking high in SERPs. Here’s a list of essential on-page factors that could affect your search rankings:
- Title tag – Each of the pages on your site should have a unique title with the target keyword included. Your most important keywords should be placed at the beginning of your title tag.
- Meta description and tags – Include a short blurb, or meta description, about the content on your page. The recommended length is about 160 characters. Be sure to include the target keywords in the meta tag as well.
- URL structure – The URL of your pages should be simple, short, and include the target keywords. Your URL slug should reflect the title of your post, but without the unimportant words such as “and,” “the,” and “in.”
- Image title and ALT text – The file name, title, and ALT text of your images should also include the targeted keyword. ALT text is useful for SEO because it shows search engines and users what the image is about.
- Internal links – Whenever possible, add internal links to relevant content within your own site. This helps users navigate through your site easier and helps search engines find and crawl all of your pages easier.
4. Improve technical SEO
Technical SEO helps ensure that search engines can properly crawl and index your website. Google Search Console is rich in free tools and resources to help improve your site’s ease of being crawled and indexed. Here are the basics of technical SEO to help you get started:
- Sitemap – Sitemaps are essential for Google and other search engines to find and index your webpages. You can create a sitemap using a plugin like Google XML sitemap and Yoast’s all-in-one SEO plugin, and then submit the sitemap to search engines.
- Canonical URLs – Each page on your website should have a unique URL to avoid confusing search engines. Add a canonical link element (rel=canonical) to set a preferred URL for pages with similar content.
- 301 redirects – If you have moved or deleted a page on your site, create a 301 redirect for each of the updated pages. This ensures that precious link value is passed on to the redirect page, as well as to avoid broken links.
- Page load speed – Page load speed is an important ranking factor. To check your page load speed, you can use Google’s PageSpeed Insight tool. It also provides specific suggestions on how to improve your page’s loading speed.
SEO is a multifaceted endeavor that entails careful strategizing to reap the best results. Google’s algorithm for ranking pages in search engine results is intricate and complex, which is why it’s always a smart move to be up to date with the latest search engine algorithm updates to stay on top of the game.